generations united combatting fake news
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6 EU countries, 6 partners involved
proposal design & writing, creative direction, visual identity design, website and media production.
The purpose of the DIGITOL project is to contribute to the promotion of EU common values among older citizens at a European level, by employing innovative intergenerational educational practices and training opportunities to combat the effect and the spread of fake-news.
The project contributed to combating forms of discrimination within the EU that are driven by xenophobia, populism, and homophobia, by increasing awareness among older adults and training them for the identification and evaluation of fake news, with the goal to filter them out and not spread them further.
The idea has been entirely designed and written by Tree in cooperation with CCB (Consorzio Comunità Brianza) and has been developed together with 5 NGOs coming from 5 EU countries. The proposal has been accepted for funding by the European Commission through the Erasmus+ funding instrument.
The project run until December 2021.
During the project’s execution, Tree led the design and development of the project’s engagement strategy, delivering the following:
- Project visual identity
- Online and Offline deliverables (communication materials)
- E-learning platform (digital academy)
- Social media strategy
- Multimedia content (infographics and videos)