Project Duration: 2 years

Project Scope: 5 EU countries, 6 partners involved

Role of TREE: proposal design & writing, creative direction, visual identity design, website and media production.

INCROWD wants to offer disadvantaged young people a new and innovative tool to make their voices heard and to enjoy the opportunity to participate as engaged and committed people in the development of more inclusive and active communities and cities. It will do so by offering crowdfunding as a disruptive and powerful instrument for starting a social innovation project, as well as for collecting funds and engaging citizens.

The idea has been designed and developed by Tree with 5 partners, including crowdfunding platforms, universities and VET providers. The proposal has been accepted for funding by the European Commission through the Erasmus+ funding instrument.

The project will run until December 2022.

During the project’s execution, Tree leads the design and development of the project’s engagement strategy, delivering the following:

Project visual identity

Online and Offline deliverables (communication materials)


Social media strategy

Multimedia content (infographics and videos)